Untitled Document

The papers are listed alphabetically by presenting author.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |

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Organisational Competencies and Strategic Choice in Institutions of Higher Learning Abu Bakar Abdul Rahim Abu Bakar, Fariza Hashim, Hartini Ahmad, Hisham Dzakaria, Filzah Md. Isa (Universiti Utara, Malaysia) 11-Marketing Education
The Web in Marketing: Information Cue Usage in Two Commercial Domains Adam Stewart Adam, David Bednall (Deakin University) and Mike Featherstone (Jackson State University) 08-Electronic Marketing
Customer Perceived Value of Internet Banking in Australian Context: A Conceptual Model Development Adapa Sujana Adapa (University of New England) 15-Services Marketing
Factors Hindering the Heritage Destination Promotion in Malaysian Context Adapa Sujana Adapa (University of New England) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Exploring Customers' Feelings and Responses Toward Relational Ads Agrawal Richa Agrawal (Mundra Institute of Communications, Ahmedabad) 01-Advertising/Marketing Communication Issues
“Customer Relationship Marketing (CRM): If you have them by the –CR---M, their hearts and minds will follow” Aherne Aedh Aherne and Björn Agen Smidesson 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
The Corporate Character Scale in the Finnish Military Context Ahonen Mari Ahonen, Jouni Juntunen (University of Oulu), Vesa Autere (National Defence University) and Timo Saarinen (Karelian Brigade) 02-Branding
Clarifying the stage of corporate branding research (1996-2007): a literature review and a classification Ahonen Mari Ahonen (University of Oulu) 02-Branding
The Moderating Role of Involvement on Credibility in the Formation of Attitude Toward the Celebrity Endorser Ainsworth Jeremy Ainsworth (University of Canterbury) and Nicolette Le Cren (ARANZ Ltd) 06-Consumer Behaviour (B) Conceptual Models and Theories
Consumer Perceptions of Extended Warranties and Service Providers Albaum Gerald Albaum (University of New Mexico) and James Wiley (Temple University) 15-Services Marketing
Brand Love: Conceptualization and Measurement Albert Noel Albert (Wesford Grenoble & University of Grenoble), Dwight Merunka (University Paul Cézanne Aix-Marseille & EUROMED Marseille School of Management) and Pierre Valette-Florence (University of Grenoble) 02-Branding
On the Deceptive Nature of Perceived Usefulness as a Decision Variable for Marketing Management Support System Adoption and Use Althuizen Niek Althuizen (ESSFC Business School Paris) and Berend Wierenga (RSM Erasmus University) 18-Strategic Marketing & Market Orientation
An Empirical Investigation of Age and Loyalty Anderson Byron Sharp and Katherine Anderson (University of South Australia) 05-Consumer Behaviour (A) Studies and Fieldwork
Exploring Study approaches of on campus and off shore students Arambewela Rodney Arambewela and Pamela Mulready (Deakin University) 11-Marketing Education
Integrated Marketing Communication: What are the Barriers to Integration? Archer Catherine Archer (Curtin University of Technology) 01-Advertising/Marketing Communication Issues
Consumer Pleasantness in Online Search Behaviour Argyriou Evmorfia Argyriou (Aston Business School), David Arnott (Warick Business School) and T.C. Melewar (Brunell Business School) 08-Electronic Marketing
Developing a Conceptual Framework of Corporate Social Responsibility Initiatives in Community Involvement: Content Analysis of Company Websites Arli Denni I. Arli and Pamela D. Morrison (The University of New South Wales) 07-Corporate Responsibility, Ethics and Social Responsibility

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Postmodern Political Marketing: the 2008 London Mayoral Election Baines Paul Baines (Cranfield University), Phil Harris (University of Otago) and Gareth Smith (Loughborough University) 16-Social, Not for Profit and Political Marketing
A Conceptual Analysis of the Effects of Product Prototypicality on Brand Resonance in Brand Extensions Baird Michael Baird and Ian Phau (Curtin University) 02-Branding
From Warfare Metaphor to Warfare Marketing: "A Short History of Marketing in the 21st Century” Bakob Ekatepnha Wtton Bpaan & Nropb Bakob, Екатерина Шттои БраДИ and Игорь ВакоВ 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Measuring the Influence of Emotions on Attitude Toward Sponsors Bal Charles Bal (Université Paris) Pascale G. Quester and Carolin Plewa (University of Adelaide) 01-Advertising/Marketing Communication Issues
Emotions and Sponsorship Marketing. Toward a Better Understanding of Sponsorship Persuasion Process Bal Charles Bal, Alexandre Steyer (Université Paris - 1 Panthéon Sorbonne) Pascale G. Quester and Carolin Plewa (University of Adelaide) 06-Consumer Behaviour (B) Conceptual Models and Theories
Second Life: A Course in Online Advertising Barnes Susan B. Barnes and Neil Hair (Rochester Institute of Technology) 11-Marketing Education
Marketing Applications of Sexual Exchange Theory Basil Michael Basil (University of Lethbridge) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Children's Band-Related Social Interaction: A Preliminary Investigation into the Impact of Age, Sex and Birth-order Baxter Stacey Baxter (University of Newcastle) 05-Consumer Behaviour (A) Studies and Fieldwork
An Assessment of the Department of Finance and Administration (DoFA) Model of Program Evaluation for Australian Government Communication Campaigns: A Social Marketing Perspective. Bell George Bell (The Australian National University), Ali Quazi and Peter Clayton (The University of Canberra) 16-Social, Not for Profit and Political Marketing
Using Narrative Analysis to Explore Employee Constructions of the Self, Organization and Brand Bennett Sandy Bennett (University of Auckland) 13-Marketing Research and Research Methodologies
Determinants of Early Repeat Giving to Charities by Young People: An Empirical Study Bennett Roger Bennett and Rehnuma Ali-Choudhury (London Metropolitan University) 16-Social, Not for Profit and Political Marketing
Internationalisation of Charitable Organisations: An Exploratory Study Bennett Roger Bennett and Rehnuma Ali-Choudhury (London Metropolitan University) 16-Social, Not for Profit and Political Marketing
Design-Driven Firms: Exploring What It Means To Be Design-Led Beverland Michael B. Beverland (Royal Melbourne Institute of Technology) and Francis J. Farrelly (Monash University) 09-Entrepreneurship, Innovation, New Product Development
Factors affecting Choice of Alliance Structure in Destination Marketing Bhat Sushma S. Bhat (Auckland University of Technology) 03-Business Relationships and Networks
Experiential Consumption in Second Hand Clothes Shopping Binay Itir Binay, Jan Brace-Govan (Monash University) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Social Responsibility and Credit Availability Binney Linda Brennan (Swinburne University) and Wayne Binney (Victoria University) 16-Social, Not for Profit and Political Marketing
The Consumer End of the Fashion Supply Chain Birtwistle Grete Birtwistle and Louise Morgan (Glasgow Caledonian University) 05-Consumer Behaviour (A) Studies and Fieldwork
Brand Consideration by Customers with Different Brand Usage Levels Bogomolova Svetlana Bogomolova (University of South Australia) 02-Branding
Inducing Customer Emphatic Concern for Service Workers: Arousal and Benefits Bove Liliana Bove (The University of Melbourne) 15-Services Marketing
The Effect of Questionnaire Colour, a Chocolate Incentive and a Replacement Return Envelope on Mail Survey Response Rates Brennan Mike Brennan and Xiaozhen Xu (Massey University) 13-Marketing Research and Research Methodologies
The Effect of Questionnaire Colour on Mail Survey Response Rates: Further Data Brennan Mike Brennan (Massey University) 13-Marketing Research and Research Methodologies
A Test of Two Procedures for Increasing Mail Survey Response Rates: A Chocolate Incentive and a Replacement Questionnaire Brennan Mike Brennan (Massey University) 13-Marketing Research and Research Methodologies
Building Brand Identity: Does it Pay? An Investigation into Cultural and Recreational Services Bridson Joanna Minkiewicz, Jody Evans (Melbourne Business School) and Kerrie Bridson (Deakin University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Authenticity in a Modern Music Industry: A Qualitative Exploration into â€œSelling Outâ€ Bridson Sean McDonald, Kerrie Bridson and Michael Volkov (Deakin University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Building brand identity: Does it pay? An investigation into cultural and recreational Bridson Joanna Minkiewicz, Jody Evans (Melbourne Business School), Kerrie Bridson (Deakin University) and Felix Mavondo (Monash University) 02-Branding
CSR orientation and Organisational Performance in the Australian Retail Industry Bridson Andrew Zur, Jody Evans (Melbourne Business School) and Kerrie Bridson (Deakin University) 07-Corporate Responsibility, Ethics and Social Responsibility
Retail Franchising: Management and Support within the Franchise Network Bridson Matt Bugg and Kerrie Bridson (Deakin University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Macromarketing and Development: the impact of marketing systems on society through enhancing the management of major projects Briggs Max Briggs (Queensland University) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
Using Foucaldian Critical Discourse Analysis as a Methodology in Marketing Buchanan June Buchanan (Macquarie University) 13-Marketing Research and Research Methodologies
Utilising Leximancer to Characterise Selected Journals Based on Abstracts From 2007 Burford Marion Burford (University of New South Wales) 13-Marketing Research and Research Methodologies
Does Group Work Spark Creativity? Burrell Greg Boland, Amanda Burrell and Ali Quazi (University of Canberra) 11-Marketing Education
Does Organizational Culture influence CRM Outcomes? Buttle Reiny Iriana and Francis Buttle (Macquarie University) 03-Business Relationships and Networks

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Perceptions and Satisfaction with Retail Category Assortments: The Effects of Product Variety, Brand Variety, and Price Range Cadeaux Jack Cadeaux (University of New South Wales) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Personal Acquaintance Measure: Distinguishing Among Friends and Good and Bad Customers Campbell Colin Campbell and Leyland Pitt (Simon Fraser University) Deon Nel (Deakin University) Nic S Terblanche (University of Stellenbosch) 01-Advertising/Marketing Communication Issues
Network Ties: When do They Work? Campelo Adriana Campelo, Juergen Gnoth and Brendan Gray (University of Otago) 03-Business Relationships and Networks
Customer 'Productivity' in Retailing and its Impact on Employee Performance Cassidy K. Cassidy (University of Lincoln UK), Elaine Eades, Dominic Elliott and Steve Baron (University of Liverpool UK) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
A Closer Look at TV's Desirable Audience: The Light TV Viewer Ceber Melanie Ceber, Byron Sharp and Rachel Kennedy (University of South Australia) 01-Advertising/Marketing Communication Issues
Communication Strategies to Respond to Criticisms Against Controversial Advertising: Evidences from Thailand Chaidaroon Suwichit Sean Chaidaroon (The University of Sydney) Kawpong Polyorat (Khon Kaen University, Thailand) 01-Advertising/Marketing Communication Issues
Examining the Impact of Life Satisfaction and Time Pressure on Consumers' Responses towards Cause-Related Marketing Promotions Chan Bobbie YL Chan (The Open University of Hong Kong) 16-Social, Not for Profit and Political Marketing
Role of the Internet in the Success of New Zealand Niche Export Marketers Charbonneau Jan Charbonneau, Phil Gendall and Brody Henricksen (Massey University) 10-International and Cross Cultural Marketing
The Roles of Categorisation Theory and Confirmation Bias in Australian Owned Brands Cheah Isaac Cheah and Ian Phau (Curtin University of Technology) 06-Consumer Behaviour (B) Conceptual Models and Theories
Development and Validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE) Cheah Isaac Cheah and Ian Phau (Curtin University of Technology) 16-Social, Not for Profit and Political Marketing
Store Choice for Uni- and Multi- Loyal Customers: A Comparative Study Chen Shu-Ching Chen (Massey University, New Zealand) and Zhong-Peng Cao (Southwest Jiaotong University, China) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
The Effect of Sales Technology Usage on Sales Performance and Relationship Quality: a Conceptual Model Development Cheong Cheong Teck Min Michael and Song Yang (University of South Australia) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Franchising at the BOP-An Alternative Distribution Strategy Chikweche Tendai Chikweche and Richard Fletcher (University of Western Sydney) 10-International and Cross Cultural Marketing
Pursuit of Pink Dollar Choong Kelly Choong (Queensland University of Technology) 06-Consumer Behaviour (B) Conceptual Models and Theories
The Effect of Satisfaction and Shopping Motives on E-Loyalty Christodoulides George Christodulides and Nina Michaelidou (University of Birmingham) 08-Electronic Marketing
Analysing the Impact of Buyers' Personality Constructs on the Market Structure of Brands Chrysochou Polymeros Chrysochou, Athanasios Kyystallis (Aarhus School of Business) and Cam Rungie (University of South Australia) 02-Branding
The Ethics of the New Philosophy of Invisible Marketing Chung Luke Greenacre (University of Technology Sydney) and Alexander Chung (University of Western Sydney) 07-Corporate Responsibility, Ethics and Social Responsibility
Impact of Cultural Values in Singapore and Malaysia Chinese Students' Choice of New Zealand as a Tertiary Destination Chung Kim Chung (University of Otago) 11-Marketing Education
An Exploratory Model of Consumer Fanaticism: The Processes Leading to High-End Loyalty Chung Emily Chung, Michael Beverland (RMIT University) Francis Farrelly (Monash University) Pascale Quester (University of Adelaide) 05-Consumer Behaviour (A) Studies and Fieldwork
Patterns of Goal-Contingency Learning in Preference Formation Chylinski Mathew Chylinski (University of New South Wales) 06-Consumer Behaviour (B) Conceptual Models and Theories
Emotional Labour and Santa Claus Clarke Peter Clarke and Gillian Sullivan Mort (Griffith University) 15-Services Marketing
Marketing innovation: Which Way to Competitiveness? Clark-Murphy D.J. Clark-Murphy (Edith Cowan University) 09-Entrepreneurship, Innovation, New Product Development
Towards Deconstructing Customer Evangelism Collins Nathalie Collins, Jamie Murphy, Wade Jarvis (University of Western Australia) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Luxury Purchases by Working Class, Middle Aged Males in Regional Western Australia Collins Brad Orr, Kate Mizerski (Edith Cowan University), Nathalie Collins and Jamie Murphy (University of Western Australia) 05-Consumer Behaviour (A) Studies and Fieldwork
The Importance of Service Encounter Social Exchange Elements for Creating Positive Word of Mouth Within the Australian Public Hotel Industry Connoley Elizabeth Connoley (University of New South Wales) 15-Services Marketing
Supply-side Factors' Effect on the Diffusion of an Innovation Across ASEAN Countries Corkindale David Corkindale (The University of South Australia) and Beng Chea (Institute for Infocomm Research, Singapore) 09-Entrepreneurship, Innovation, New Product Development
What is and isn't product placement? Craig-Lees Margaret Craig-Lees (AUT University) Jane Scott (University of New South Wales) 01-Advertising/Marketing Communication Issues
The Disney Online Experience:How Does it Affect Brand Perceptions? Craig-Lees Renu Emile and Margaret Craig-Lees (AUT University, New Zealand) 08-Electronic Marketing
Scale Validation Issues in Situations of Minimal Cultural Difference Crawford Heather J. Crawford and Gary D. Gregory - University of New South Wales 10-International and Cross Cultural Marketing
Collaborative Business Relationships in a Diverse Industry Cluster Cripps Helen Cripps (Edith Cowan University) 03-Business Relationships and Networks
Effect of Demographic and Usage Variables on M-Banking Resistance Cruz Pedro Cruz (ISG Business School, Portugal), Tommi Laukkanen (University of Joensuu, Finland) and Pablo Muñoz (Universidad de Salamanca, Spain) 08-Electronic Marketing

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Does Emotional Regulation Training Work During Angry Service Encounters? Dallimore Karen Dallimore (University of Southern Queensland) 15-Services Marketing
Deal or No Deal? Consumer Bargaining Explored Daly Timothy M. Daly, Julie Anne Lee and Geoffrey N. Soutar (University of Western Australia) 05-Consumer Behaviour (A) Studies and Fieldwork
A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature Dann Stephen Dann (The Australian National University) 16-Social, Not for Profit and Political Marketing
Sponsorship Assets Development Dann Stephen Dann (Australian National University) 01-Advertising/Marketing Communication Issues
Has Brand Loyalty Declined ? An Extension of Dekimpe Et Al (1997) Dawes John Dawes (University of South Australia), Lars Meyers-Waarden (University of Toulouse) and Carl Driesener (University of South Australia) 12-Marketing Metrics
Seniors Seeking Service: Factors Contributing to Value in Retailing Dean Alison M Dean (University of Newcastle) 15-Services Marketing
The Effects of Perceived Quality and Novelty of Retail Restrooms on Consumer Behaviour Dekock Agnes Dekock and Jamye Foster (University of Canterbury) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Model to Model Replication: Outlining a Docking Process Denize Sara Denize (University of Western Sydney), Doina Olaru and Sharon Purchase (University of Western Australia) 13-Marketing Research and Research Methodologies
Beyond the Ideal: A Pragmatic View of Agents' Role in Innovation in Developing Countries Denize Sara Denize, Gregory Teal and Hossain Mohammed (University of Western Sydney) 07-Corporate Responsibility, Ethics and Social Responsibility
Effect of Penalty Levels in Price Matching Guarantees Desmet Pierre Desmet (University Paris-Dauphine and Essec Business School). 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Service Provider Goals When Solving Customer Problems Di Mascio Rita Di Mascio (University of New South Wales) 15-Services Marketing
Advertising Agency Engagement and Regulatory Empowerment in the World of New Media Dickinson Sonia Dickinson (Curtin University) David Waller (University of Technology, Sydney) Gayle Kerr (Queensland University of Technology) Kathy Mortimer (Auckland University of Technology) 01-Advertising/Marketing Communication Issues
Revisiting the Blurring Practices Between Editorials and Advertising Dix Stephen Dix and Ian Phau (Curtin University of Technology) 01-Advertising/Marketing Communication Issues
The Role of Lawfulness and Legality Toward Purchasing. Counterfeits of Luxury Brands Dix Stephen Dix and Ian Phau (Curtin University of Technology) 02-Branding
The Impact of Extrinsic and Intrinsic Rewards on Referral Strength in a Professional Service Context Dobele Angela R. Dobele, Christopher White, Minh Phuong Doan and Tim Fry (RMIT University) 06-Consumer Behaviour (B) Conceptual Models and Theories
Mobile Phones: Enhancing Social Communication in Young Adult's Lives? Dresler-Hawke Emma Dresler-Hawke and Juliana Mansvelt (Massey University) 05-Consumer Behaviour (A) Studies and Fieldwork
Measuring Structural Properties of Assortments Acquired: A Preliminary Examination Using Tourism Data Duan Zhiron Duan (Univeristy of New South Wales) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
Chinese Consumers' Attitude Towards Different Pig Production Systems Dutra de Barcellos M.D. de Barcellos, K.G. Grunert, Z. Yanfeng, B.T. Sorensen, H. Guang and S. Pedersen 05-Consumer Behaviour (A) Studies and Fieldwork

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Brand Hero Mythology: The Stories Generated by a Brand Community About Their Brand Hero Eagar Toni Eagar (Australian National University) 05-Consumer Behaviour (A) Studies and Fieldwork
Measurement Deficiencies in the Net Promoter Score East Robert East (Kingston Business School, London) 12-Marketing Metrics
Regional Trade Agreements: Performance Evaluation and Research Agenda Elaine Louise Plant Elaine Plant (La Trobe University) and Mehdi Taghian (Deakin University) 10-International and Cross Cultural Marketing
Reducing Cultural Shock with Global Brands and Advertising Eliane Karsaklian Eliane Karsaklian (Advancia-Negocia) 10-International and Cross Cultural Marketing
The Influence of Porter's Generic Strategies on the Success of Internet Marketing Elliott Roger Michael Elliott (University of Fort Hare) 01-Advertising/Marketing Communication Issues
Predicting the Course of Small Business Internationalisation: An Entrepreneurial Marketing Perspective Emerson Alastair Emerson and Asoka Gunaratne (Unitec New Zealand) 10-International and Cross Cultural Marketing
Relationship Among Service Guarantees, Perceived Reliability, and Psychological Affect Ercsey Ida Ercsey and László Józsa ( Széchenyi István University, Hungary) 15-Services Marketing
Enhancing Survey Response Rates: Lessons From A Field Experiment Evangelista Felicitas Evangelista (University of Western Sydney), Patrick Poon (Lingnan University), and Gerald Albaum (University of New Mexico) 13-Marketing Research and Research Methodologies

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Regional Advertising Standardisation: Substantive and Methodological Issues. A Research Review and Agenda Fastoso Fernando Fastoso and Jeryl Whitelock (Bradford University School of Management UK) 10-International and Cross Cultural Marketing
Understanding Customer-Employee Relationship and Customer Satisfaction: A Proposed Study of Private Commercial Banks in Bangladesh Fatima Johra Kayeser Fatima and Mohammed A. Razzaque (The University of New South Wales) 15-Services Marketing
Picture This: The Effect of Presentation Format on Consumer Responses to Really New Products (RNPs) Feiereisen Stephanie Feiereisen, Veronica Wong (Aston Business School) and Amanda J. Broderick (Coventry Business School) 09-Entrepreneurship, Innovation, New Product Development
Modeling the Supply and Utilization Patterns of a B2B-Service Product in a New Market Feng Shanfei Feng (Monash University), Trichy V Krishnan (National University of Singapore) and Tony Beebe (Premium Drilling Inc.) 15-Services Marketing
The Marketing Theatre Model for Teaching and Learning Finsterwalder Jörg Finsterwalder and Billy O'Steen (University of Canterbury) 11-Marketing Education
Exploring a Group Service Experience – An Approach to Capture the Dynamics and Implications of the Co-Creation Process Finsterwalder Jörg Finsterwalder (University of Canterbury) and Sven Tuzovic (Pacific Lutheran University, USA) 15-Services Marketing
Getting Emotional about Social Marketing: Why and How People Change Behaviour Fowlie Julie Fowlie and Matthew Wood (University of Brighton, Brighton Business School) 16-Social, Not for Profit and Political Marketing
Use and Perceived Importance of Marketing Metrics in Different Business Settings Frosen Johanna Frösén, Matti Jaakkola, Antti Vassinen, Petri Parvinen and Jaakko Aspara (Helsinki School of Economics) 12-Marketing Metrics

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Strategic Marketing: Situation Analysis and Competitive Success Garland Ron Garland and Roger Brooksbank (University of Waikato) 18-Strategic Marketing & Market Orientation
Are Carbon Offsets Potentially the New "Greenwash?" Garma Michael Polonsky (Deakin University) and Romana Garma (Victoria University) 07-Corporate Responsibility, Ethics and Social Responsibility
The Acceptance of Online Auction Web Sites in New Zealand and Germany:An Examination of the Technology Acceptance Model Across Nations Garrett Stefan Bodenberg (University of Otago), Tony C. Garrett and Jong-Ho Lee (Korea University Business School) 10-International and Cross Cultural Marketing
Cross National Drivers of Consumer Reactions to High-Technology Products: The UK and Korean 3G Mobile Phone Markets Garrett Jong-Ho Lee and Tony C. Garrett (Korea University Business School) 10-International and Cross Cultural Marketing
Brand Strategy: The Stormers' Case Gerber Charlene Gerber and Nic Terblanche (University of Stellenbosch) 02-Branding
Reporting on Social Marketing Issues: A News Media Analysis Gill Donna Louise Gill, Michelle Mattinson (Curtin University of Technology) and Arno Scharl (Modul University) 16-Social, Not for Profit and Political Marketing
The Co-Creation of Public Healthcare Service Quality: A Triadic Model Gill Liz Gill and Lesley White (The University of Sydney) 16-Social, Not for Profit and Political Marketing
Retailers as Resource Integrators: Integrating Brand, End-Customer and Category Perspectives. Glynn Mark S. Glynn (AUT University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Leveraging the Brand Image of Government Schools by Understanding Their Competitors Goh Edmund Goh and Sara Dolnicar (University of Wollongong) 16-Social, Not for Profit and Political Marketing
The Desire for Fame and its Association with Intrinsic and Extrinsic Aspirations Gountas Sandra Gountas and John Gountas (La Trobe University) 05-Consumer Behaviour (A) Studies and Fieldwork
Exploring the Relationship Between Personality Orientation and Aspirations Gountas John Gountas and Sandra Gountas (La Trobe University) 05-Consumer Behaviour (A) Studies and Fieldwork
Taking the P’s out of Marketing: new D³ Framework for the 21st Century Gracia Diego Garcia 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Sales Organisation Effectiveness - Leaders Versus Laggards: The Role of Market Orientation and Entrepreneurial Orientation Grant Ken Grant, Richard Laney, Hanny Nasution and Bill Pickett (Monash University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Developing a Conceptual Framework for Integrating Internal Market Orientation and the Global Assessment of Relational Functioning (GARF) Gray David Gray (Macquarie University) 03-Business Relationships and Networks
Putting Internal Market Orientation into Behavioural Patterns Employed During Marketing Strategy Implementation Gray David Gray (Macquarie University) 18-Strategic Marketing & Market Orientation
Evaluating the Impact of the Narrow Cast Marketing of 'Snake Condoms' to Indigenous Youth Gregory Parri Gregory, Lyn Phillipson, Lance Barrie, Sandra C. Jones (University of Wollongong) and Anna Validas (Convenience Advertising Australia) 16-Social, Not for Profit and Political Marketing
Towards More Student Centred Learning in Hong Kong Since Chinese Rule Griffiths Kathleen Griffiths (RMIT University) 11-Marketing Education
Age, Identity and Materialism: A Generational Comparison Grimmer Martin Grimmer and Charlotte Webber (University of Tasmania) 05-Consumer Behaviour (A) Studies and Fieldwork
Adverse Sponsorship Effects: Observations and Remedies Grohs Reinhard Grohs and Heribet Reisinger (University of Vienna) David Woisetschläger (University of Dortmund) 01-Advertising/Marketing Communication Issues
Moral Identity and Consumer CSR Association Gu Haodong Gu and Pamela D. Morrison (The University of New South Wales) 07-Corporate Responsibility, Ethics and Social Responsibility

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Fostering Graduate Attributes and Experiential Learning through Web Based Primary Research Habel Cullen Habel (The University of Adelaide) 11-Marketing Education
Corporate Social Responsibility, Condition Branding and Ethics in Marketing Hall Danika V. Hall and Sandra C. Jones (University of Wollongong) 07-Corporate Responsibility, Ethics and Social Responsibility
Adolescents' Consumer Socialisation of Over-The-Counter Medicines: A Proposed Model and Some Preliminary Findings Hamid Suriani Abdul Hamid, David A. Cohen and Valerie Manna (Lincoln University) 06-Consumer Behaviour (B) Conceptual Models and Theories
A Framework to Examine the Role of Reality TV as a Consumer Socialisation Agent of Teenagers in a Developing Country Haq Md. Ridhwanul Haq and Syed H. Rahman (University of Western Sydney) 06-Consumer Behaviour (B) Conceptual Models and Theories
Marketing Spiritual Tourism: Qualitative Interviews with Private Tourism Operators in Pakistan Haq Farooq Haq, John Jackson and Ho Yin Wong (Central Queensland University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
How Where you Live Affects What You Eat: Examining German & Australian Students Harker Debra Harker, Michael Harker, Bishnu Sharma (University of the Sunshine Coast) and Karin Reinhard (BA University of Cooperative Education) 16-Social, Not for Profit and Political Marketing
When is Enough, Enough? Exploring Parental Influences on Child Obesity Harker Julie Norton, Debra Harker and Michael Harker (University of the Sunshine Coast) 16-Social, Not for Profit and Political Marketing
The Effect of Virtual Community Participation on Online Purchase Intention: A Conceptual Model Haron Hazliza Haron and Mohammed A. Razzaque (The University of New South Wales) 08-Electronic Marketing
An Initial Classification of Branding Strategy in Australian Arts Organisations Harrison Marta Massi (Lumsa University, Roma) and Paul Harrison (Deakin University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Is Brand Distinctiveness a Separate Facet of Brand Knowledge? Hartnett Nicole Hartnett and Jenni Romaniuk (University of South Australia) 02-Branding
Advertising and Word-of-Mouth: Relative and Interactive Effects on Television Audience Draw Hartnett Nicole Hartnett and Jenni Romaniuk (University of South Australia) 01-Advertising/Marketing Communication Issues
Customer Defined Market Orientation in Non Profit Organization: Malaysian Case Hashim Fariza Hashim and Abdul Rahim Abu Bakar (University Utara Malaysia) 18-Strategic Marketing & Market Orientation
A Place to Play: Orchestrating a Retail Experience Healy Michael John Healey (University of Melbourne), Michael Beverland (RMIT University) and Harmen Oppewal (Monash University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Measuring Brand Love: Applying Sternberg's Triangular Theory of Love in Consumer-Brand Relations Heinrich Daniel Heinrich, Hans H. Bauer and Johannes C.M. Mühl (University of Mannheim) 05-Consumer Behaviour (A) Studies and Fieldwork
Discovering Innovative Service Development Ideas with Narratives and Metaphors Helkkula Anu Helkkula and Minna Pihlström (The Swedish School of Economics and Business Administration, Finland) 09-Entrepreneurship, Innovation, New Product Development
Success Factors for Implementing Employee Downsizing Measures in the Areas of Distribution and Service Hildesheim Andreas Hildesheim and Sabine Winkelmann (University of Mannheim) 15-Services Marketing
Lest we Forget the Customer Experience: The Dark Side of S-D Logic Within the Consumer Services Context Hilton Toni Hilton (Unitec Business School, New Zealand) 15-Services Marketing
Who Prefers What? The Effectiveness of Blackboard for On-Campus Marketing Students in Singapore Ho Henry Wai Leong Ho (Swinburne University of Technology) and Helen Madden-Hallett (Victoria University) 11-Marketing Education
The Wicked Witch of Anti-Marketing? Myths, Metaphors and "Nanny State" Hoek Janet Hoek (Massey University) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Risks, Benefits and DTC - An Analysis of Information Formats Hoek Janet Hoek, Philip Gendall (Massey University, New Zealand) and Jordan Louviere (University of Technology Sydney) 07-Corporate Responsibility, Ethics and Social Responsibility
Plain Packaging, Pictorial Warnings and Tobacco Products: An Empirical Assessment Hoek Janet Hoek, Philip Gendall (Massey University, New Zealand) and Jordan Louviere (University of Technology Sydney) 16-Social, Not for Profit and Political Marketing
Beyond the Manufacturing Mindset: Development of the Professional Service Firm Innovation (PSFI) Scale Hogan Suellen J Hogan, Janet R McColl-Kennedy (University of Queensland) Geoffrey N Soutar and Jullian C Sweeney (University of Western Australia) 09-Entrepreneurship, Innovation, New Product Development
Modeling the Influence of Proximity, Relationships, and Communication on Knowledge Transfer Efficiency Holden Mary T. Holden, Patrick Lynch, and Thomas O’Toole, (Waterford Institute of Technology) 03-Business Relationships and Networks
Integrating Word-of-Mouth Sources for Marketing of Complex Services Horbel Chris Horbel and Herbert Woratschek (University of Bayreuth Germany) 15-Services Marketing
A Less Culturally Sensitive Approach to Modelling Chinese Business Networking Hu Jonathon Hu and John Stanton (University of Western Sydney) 10-International and Cross Cultural Marketing
Determinants of Service Quality for Tourists' Satisfaction and Loyalty for Wine Tourism Huang Li-Chun Huang (National Taiwan University, Taiwan) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
The Trade-Off Relationship between Franchise Expansion and Organisational Stability Huang Chen-I Huang (YuDa College of Business) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Exploring the Application of Personal Brands and Opinion Leadership in Political Marketing Hughes Andrew Hughes, Stephen Dann (The Australian National University) and Larry Neale (Queensland University of Technology) 16-Social, Not for Profit and Political Marketing
Customers, Consumers, Partners, Society and the Political Party: Stakeholders in Australian Political Marketing Hughes Andrew Hughes and Stephen Dann (The Australian National University) 16-Social, Not for Profit and Political Marketing
Enhancing the Exchange: Understanding the Role of Mobile Marketing in Museum Services. Hume Margee Hume, Gillian Sullivan Mort and Celeste Alcaraz (Griffith University) 08-Electronic Marketing
Relationships Between Medical Sales Representatives and Physicians: An Exploratory Study Huynh Magda Huynh, David Low & Geoffrey Lee (University of Western Sydney) 07-Corporate Responsibility, Ethics and Social Responsibility

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Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands Ilicic Jasmina Ilicic and Cynthia M. Webster (Macquarie University) 02-Branding
A Structuralist Perspective on the Role of Culture in Taiwan Service Quality Evaluation Imrie Brian C. Imrie (Victoria University of Wellington, New Zealand) and Brendan Gray (University of Otago, New Zealand) 15-Services Marketing

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Innovations, Strategic Orientations, and Market Performance of Service Providers Jaakkola Matti Jaakkola and Matti Tuominen (Helsinki School of Economics, Finland) 18-Strategic Marketing & Market Orientation
Microfinance Meeting the Needs of Poor Consumers: A Marketing Myth? Jackson Laurel Jackson and Richard Fletcher (University of Western Sydney) 07-Corporate Responsibility, Ethics and Social Responsibility
Decision-Making of Poor ¹ Consumers in Emerging Economies: A Conceptual Framework Jackson Laurel Jackson (University of Western Sydney) 06-Consumer Behaviour (B) Conceptual Models and Theories
Reliable Services in Public Health Care: A South African Approach Jager Johan de Jager (Tshwane University of Technology, South Africa) 15-Services Marketing
Exploring Discrete Choice Descriptors for Food Sensory Attributes Jarvis Tom Egan, Wade Jarvis, Mark Gibberd (University of Western Australia) and Hannah Williams (Curtin University of Technology) 05-Consumer Behaviour (A) Studies and Fieldwork
Behavior-Based Price Discrimination and Switching Costs Jeong Yuncheol Jeong (Keio University) and Masayoshi Maruyama (Kobe University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Toward an Empirical Understanding of Service Dominant Logic Johns Raechel Johns (University of Canberra) 15-Services Marketing
A Qualitative Understanding of the Impact of Internet Banking in Relationships Between Banks and Commercial Customers Johns Raechel Johns (University of Canberra) and Bruce Perrott (University of Technology, Sydney) 08-Electronic Marketing
Facebook: Making Offline Social Connections Online Johnstone Micael-Lee Johnstone (Victoria University of Wellington), Adeline Phaik Harn Chua and Sarah Todd (University of Otago) 08-Electronic Marketing
Marketing to Children and Teens on Australian Food Company Websites Jones Sandra C. Jones and Amanda Reid (University of Wollongong) 07-Corporate Responsibility, Ethics and Social Responsibility
Cheap as Chips: The Price of RTDs in New South Wales Jones Sandra C. Jones, Lance Barrie and Parri Gregory (University of Wollongong) 07-Corporate Responsibility, Ethics and Social Responsibility
Does Product Origin Congruency Moderate the Country-of-Origin - Product Evaluation Relationship? Josiassen Alexander Josiassen (Victoria University), Ameet Pandit and Ingo Karpen (The University of Melbourne) 10-International and Cross Cultural Marketing

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Culturally Compatible Websites: Applying Trompenaars Dimensions to Web Design Kale Sudhir H. Kale (Bond University) and Sangita De (Griffith University) 10-International and Cross Cultural Marketing
Developing a Scale to Measure Season Ticket Holder Attitudes Towards the Professional Sports Club Offering Karg Adam Karg, Heath McDonald and Andrea Vocino (Deakin University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Applicability of Leisure Theory to Managerial Views on Volunteerism in a Volunteer Managed Nonprofit Organisation: Some Preliminary Findings Kay Pandora Kay, Anne-Marie Hede, Judi Inglis (Victoria University) and Michael Polonsky (Deakin University) 16-Social, Not for Profit and Political Marketing
Revisiting Consumer Animosity of Chinese Consumers: Evaluating the Role of Hybrid Country Origin Kea Garick Kea and Ian Phau (Curtin Univsersity of Technology) 05-Consumer Behaviour (A) Studies and Fieldwork
Can Consumers' Global/Local Consumption Orientation be Primed? Kelley James Kelley, Julie Lee and Geoffrey Soutar (University of Western Australia) 10-International and Cross Cultural Marketing
Advertising Avoidance in the Online Social Networking Environment Kelly Louise Kelly (Queensland University of Technology) 01-Advertising/Marketing Communication Issues
Standards-based Assessment' for Marketing Courses: Reconciling the Gap Between Ideas and Implementation in Measuring Creativity Khan Aila Khan and John Stanton (University of Western Sydney) 11-Marketing Education
Perceptions of a 'Sponsored-Property' by Employees of the Sponsor: An Exploratory Study Khan Aila Khan and John Stanton (University of Western Sydney) 01-Advertising/Marketing Communication Issues
Cashless' Transactions: Their Effect on Purchase Behaviour Khan Jashim Khan and Margaret Craig-Lees (Auckland University of Technology) 06-Consumer Behaviour (B) Conceptual Models and Theories
Examining Employee Disparity in Response to Brand Knowledge King Ceridwyn King and Debra Grace (Griffith University) 02-Branding
The Impact of the Past on Consumer Adoption Decisions - A Buying Simulation to Measure Switching Costs and Lock-in Kleinaltenkamp Michael Kleinaltenkamp and Thomas Bach (Freie Universität Berlin) 03-Business Relationships and Networks
Marketing as a "WMD" Klingel Johannes Klingel 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Why Consumers Switch and Sway Between Brands During the Outbreak of Rumours Kobinah Thomas Kobinah and Sugumar Mariappanadar (Australian Catholic University) 06-Consumer Behaviour (B) Conceptual Models and Theories
Cognitive Dissonance in Retail Versus E-commerce - First Findings and Implications Koller Monika Koller, Thomas Salzberger and Gerlinde Streif (Vienna University of Economics and Business 05-Consumer Behaviour (A) Studies and Fieldwork
Export Success Determinants in Rural Tourism Komppula Raija Komppula and Saila Saraniemi (University of Joensuu) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
A Proposed Conceptual Model for Investigating Undergraduate Student Choice of Programs and Universities Kopanidis Foula Kopanidis, Raju Mulye and Tim Fry (RMIT University) 11-Marketing Education
Product Recall and Future Choices Korkofingas Con Korkofingas and Lawrence Ang (Macquarie University) 02-Branding
Comparing Regret and Satisfaction as Predictors of Future Choices Korkofingas Con Korkofingas (Macquarie University) 05-Consumer Behaviour (A) Studies and Fieldwork
Dynamics of Value Co-Creation in Buyer-Supplier Relationships Kowalkowski Christian Kowalkowski (Linköping University, Sweden) and Mike Malmgren (Ashridge Business School, United Kingdom) 03-Business Relationships and Networks
Developing Brand Identification and Brand Loyalty Kuenzel Sven Kuenzel (University of Greenwich) and Sue Vaux Halliday (University of Surrey) 02-Branding

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Predicting Packaged Holiday Purchases - The Case of a Mature Market (Switzerland) Laesser Christian Laesser (University of St. Gallen, Switzerland) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Not all WOM is Created Equal: The Role of Dampeners and Magnifiers Lang Bodo Lang (Manukau Institute of Technology) 01-Advertising/Marketing Communication Issues
Attributes of Ski Destination Choice: A Finnish Survey Laukkanen Tommi Larkkanen and Raija Komppula (University of Joensuu) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Determinants of Mobile Banking Resistance: A Preliminary Model Laukkanen Tommi Larkkanen (University of Joensuu) 08-Electronic Marketing
Sink it: But Who Will Come? Lawley Vikki Schaffer and Meredith Lawley (University of the Sunshine Coast) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
What Employers Want: Australian Verses American Desirable Graduate Attributes Lawley Justin Debuse and Meredith Lawley (University of the Sunshine Coast) 11-Marketing Education
Revealing the Lifestyles of Local Food Consumers Lawson Rob Lawson, Miranda Mirosa (University of Otago) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
An A - Z of Marketing Lawson Rob Lawson (University of Otago) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Tourism Segment Capability Lazarevski Katie Lazarevksi, Sara Dolnicar (University of Wollongong) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Tourism Segment Capability Lazarevski Katie Lazarevksi, Sara Dolnicar (University of Wollongong) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Cross-Functional Customer Management: Foreseeing B2B Services Customer Dissatisfaction and Disloyalty With a Marketing & Accounting Governance Le Bon Joël Le Bon (ESSEC Business School, Paris - Singapore) 15-Services Marketing
Consequences of Corporate Environmental Marketing Strategies in New Zealand Organisations Le Cren Nicolette Le Cren and Lucie Ozanne (University of Canterbury) 07-Corporate Responsibility, Ethics and Social Responsibility
An Empirical Validation of Conditional Trend Analysis Software Lee Richard Lee and Malcolm Wright (University of South Australia) 12-Marketing Metrics
Social Identities and Brand Preference in an Underdeveloped Market Lee Richard Lee (University of South Australia), Tito Tezinde (Mozambique Cellular), Jamie Murphy and Sharifah Fatimah Syed Ahmad (University of Western Australia) 06-Consumer Behaviour (B) Conceptual Models and Theories
Why do SMEs Attend Business Association Events? Lee Geoffrey Lee and Robyn McGuiggan (University of Western Sydney) 03-Business Relationships and Networks
The Practice of Search Engine Marketing Lee Robyn McGuiggan, Varun Mudgil, Yi-Chen Lan and Geoffrey Lee (University of Western Sydney) 08-Electronic Marketing
Cross-Case Analysis: An Alternative Methodology Lee Robyn McGuiggan and Geoffrey Lee (University of Western Sydney) 13-Marketing Research and Research Methodologies
Impacts of E-marketplaces on the Purchase of Capital Goods: A Case Study of Australian Advanced Manufacturers Lee Geoffrey Lee and Robyn McGuiggan (University of Western Sydney) 08-Electronic Marketing
Travel Destination Intentions: A Cross-Country Study Lee Julie Anne Lee and Geoffrey N. Soutar (University of Western Australia) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
“A Retrospective on the Future Direction of Marketing Theory and Thought” Lee Tommy Lee 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Is More Less or Less More? A Study of Radio Station Market Shares. Lees Gavin Lees (Victoria University) 13-Marketing Research and Research Methodologies
A Test of the Effectiveness of Two Modes for Following Up Non-Responders to Radio Diary Research Lees Gavin Lees (Victoria University) and Mike Brennan (Massey University) 13-Marketing Research and Research Methodologies
Management of Nonprofit-Business Alliances: an Exploratory Study Lefroy Kathryn Lefroy and Yelena Tsarenko (Monash University) 16-Social, Not for Profit and Political Marketing
Food and Eating Experiences Described by Place, Time and Scape Lehtola Hannele Kauppinen-Räisänen (Hanken School of Economics and Finance, Finland) and Katariina Lehtola (University of Vaasa, Finland) 05-Consumer Behaviour (A) Studies and Fieldwork
The Effects of Brand Relationship on Brand Consideration and Brand Equity for Services Leung Lai-Cheung Leung (Lingnan University, Hong Kong) and Ursula-Sigrid Bougoure (Queensland University of Technology) 02-Branding
Organisational Justice and Salesforce Motivation Liao Yung-hsien Liao, Felix Mavondo and Rowan Kennedy (Monash University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
What do Customers Really Value in Buying Furniture? Lindman Martti Lindman (University of Vaasa, Finland) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Impact of Celebrities on Brand Decisions of Hong Kong University Students Ling Peter Ling and Gee Ching Elaine Wong (Edith Cowan University) 01-Advertising/Marketing Communication Issues
Income Change and Information Processing Style Liu Jia Liu and Harmen Oppewal (Monash University) 05-Consumer Behaviour (A) Studies and Fieldwork
Word of Mouth (WOM) and Fundamental Attribution Error: External Influencing factors and a Research Agenda Liu Dan Lui and Adrian Payne (University of New South Wales) 01-Advertising/Marketing Communication Issues
Network Paradox and Incrementalism Low Brian Low (University of Western Sydney) 03-Business Relationships and Networks
The Relative Influence of Pioneer and Follower Pricing Strategy on Reference Price and Value Perceptions of Pioneer and Follower Brands Lowe Ben Lowe (University of Kent) 05-Consumer Behaviour (A) Studies and Fieldwork
Modelling Area Market Demand: A Case Study Using Multiple Regression and Multivariate Adaptive Regression Splines Lu Hongwei Lu, Mark D. Uncles, Gary D. Gregory and Lihua Zhao (University of New South Wales) 13-Marketing Research and Research Methodologies
Organisational Drivers of Service Firms' Export Performance Lu Vinh Nhat Lu and Pascale G. Quester (The University of Adelaide) 10-International and Cross Cultural Marketing
Exploring Existential Guilt Appeals in the Context of Charitable Advertisements Lwin Michael Lwin (Curtin University of Technology) 01-Advertising/Marketing Communication Issues
Guilt Appeals in Advertising: The Mediating Roles of Inferences of Manipulative Intent and Attitude Towards Advertising Lwin2 Michael Lwin and Ian Phau (Curtin University of Technology) 01-Advertising/Marketing Communication Issues

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Examining the Role of Personal Communication in Business Simulations, Case INTOPIA Mahlamaki Tommi Mahlamäki, Olavi Uusitalo and Santeri Repo (Tampere University of Technology) 11-Marketing Education
Historical Nostalgia Intensities: Effects on Cognition, Attitudes and Intentions Marchegiani Chris Marchegiani and Ian Phau (Curtin University) 05-Consumer Behaviour (A) Studies and Fieldwork
Textbooks: Fastfood or Dine-In? Preliminary Views Marchioro Gary Marchioro and Maria Ryan 11-Marketing Education
Determinants of E-loyalty and Customer Patronage in Blog-Retailing: A Case Study of Retailers Using Blog Retailing Format in Singapore Margaret Ng Jia and Margaret Jekanyika Matanda (Monash University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Australian Female Gamers Video Game Preferences Marshall Al Marshall and Jason Foran (Australian Catholic University) 05-Consumer Behaviour (A) Studies and Fieldwork
Understanding Value in B2B Buyer-Seller Relationships: Do Matching Expectations Improve Relationship Strength? Marshall Andreas Konhäuser and Roger Marshall (Auckland University of Technology) 03-Business Relationships and Networks
Network Structure of Video Game Software in Japan: Some Empirical Results Maruyama Masayoshi Maruyama (Kobe University), Kazumitsu Minamikawa (Nanzan University) and Kenichi Ohikita (Kyoto Gakuen University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Affect and Decision Making - A Preliminary Study of Movie Choices Mathies Bernard Vispers and Christine Maties (University of New South Wales) 05-Consumer Behaviour (A) Studies and Fieldwork
Alternative Nutrition Information Disclosure Formats: Using the Elaboration Likelihood Model to Investigate Consumers' Attitudinal Responses Maubach Ninya Maubach and Janet Hoek (Massey University) 16-Social, Not for Profit and Political Marketing
Seeing Red: Customer Rage Emotions, Expressions and Behaviours McColl-Kennedy Janet Ruth McColl-Kennedy (University of Queensland) and Paul Patterson (University of New South Wales) 15-Services Marketing
Change Management Capability: The Missing Link in Marketing Education McMullen Val Siemionow 11-Marketing Education
Chinese Consumer Preference for Price-Based Sales Promotion Techniques - the Impact of Gender, Income and Product Type McNeill Lisa McNeill (Otago University), Kim-shyan Fam (Victoria University) and Kim Chung (Otago University) 10-International and Cross Cultural Marketing
Service Recovery in a Service Guarantee Context McQuilken Lisa McQuilken and David Bednall (Deakin University) 15-Services Marketing
Shifting Theoretical Lens: Examining the Mediating Role of Product within Relationship Marketing and Network Theories Medlin Christopher J. Medlin and Carolina Plewa (University of Adelaide) 03-Business Relationships and Networks
Cooperation and Competition: The Case of the Swedish Commercial Printing Industry Mejtoft Thomas Mejtoft (STFI-Packforsk/Royal Institute of Technology) and Asa Nordin (Mid Sweden University) 03-Business Relationships and Networks
Ethical Consumption and Australian Shoppers' Grocery Product Choices Memery Juliet E. Memery, Phil Megicks (University of Plymouth, UK), Jasmine E.M. Williams and Mark Morrison (Charles Sturt University) 07-Corporate Responsibility, Ethics and Social Responsibility
An Overview of Marketing System's Performance: Efficiency and Effectiveness Meng Jie Meng (University of New South Wales) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
Embedded Structure and Emergent Patterns of Marketing System: An Interpretation of Empirical-based Agent-Based Modelling Meng Jie Meng (University of New South Wales) 13-Marketing Research and Research Methodologies
Exploring the Role of Social Servicescape in Expanding Seniors' Reduced Social Networks Meshram Kanika Meshram and Alison Dean (The University of Newcastle) 03-Business Relationships and Networks
Developing a Presence in a Mainstream Market With a Product Perceived as Offbeat Miller Karen Miller, Les Brown, Doren Chadee (University of Southern Queensland) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Linking Attitudes and Demographics in a Tourist Segmentation Model - A Two-Stage Approach Miller Uraiporn Kattiyapornpong (Deakin University) and Kenneth E. Miller (University of Technology) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Teaching Strategic Marketing: Applying the Jazz Metaphor Mills Michael K. Mills (University of Southern Queensland) 11-Marketing Education
On the Offbeat: Applying the Jazz Metaphor to Move from Mainstream to More Holistic Marketing Research Mills Michael Mills (University of Southern Queensland) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Consumer Socialisation: The Mother-Daughter Shopping Experience Minahan Stella Minahan (Deakin Universtiy) Pat Huddleston (Michigan State University) 05-Consumer Behaviour (A) Studies and Fieldwork
Brand Equity Net Promoter Scores Versus Mean Scores, Which Presents a Clearer Picture For Action? A Non-Elite Branded University Example Mitsis Ann Mitsis (University of Technology) and Patrick Foley (Victorian University) 06-Consumer Behaviour (B) Conceptual Models and Theories
An Empirical Examination of Referentially Modified Quality and Value for Cost Scale Items Mitsis Ann Mitsis (Swinburne University of Technology) and Patrick Foley (Victoria University) 13-Marketing Research and Research Methodologies
Willingness to Buy Non-Deceptive Counterfeit Branded Products: A Case Study of Indonesian Consumers Mizerski Anas Hidayat, Katherine Mizerski and Madeleine Ogilvie (Edith Cowan University) 10-International and Cross Cultural Marketing
Comparing Aggregate and Individual Measures of Habit-A study of Grocery Buying Behaviour Mizerski Thang Pham, Richard Mizerski (The University of Western Australia), James Wiley (Business and Market Research Track Editor, Journal of Business Research) and Katherine Mizerski (Edith Cowan University) 18-Strategic Marketing & Market Orientation
The Influence of Cognitive Response on Shopping Satisfaction in Australia and Indonesia Mizerski Tjong Budisantoso (Widya Madala Catholic University) and Katherine Mizerski (Edith Cowan University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Country of Origin (COO) Effects on Preferences and Choice: A New Zealand Case Study on International Tertiary Education Morrish Sussie Morrish and Christina Lee (University of Auckland) 10-International and Cross Cultural Marketing
The Role of Household Norms in Household Decision Making Morrison Jodie Kleinschafer, Mark Morrison and Roderick Duncan (Charles Sturt University) 05-Consumer Behaviour (A) Studies and Fieldwork
The influence of Trust and Gender on Performance Over the Relationship Marketing Lifecycle Morrison David Dowell and Mark Morrison (Charles Sturt University) 03-Business Relationships and Networks
Strategising for International Market Entry in Born Global Firms:An Analysis of Narratives Using Leximancer Mort Jay Weerawardena, Peter Liesch, University of Queensland 10-International and Cross Cultural Marketing
Alternative Food Networks: What's Alternative? Moynihan Christine Moynihan and Pierre McDonagh (Dublin City University) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
The Constructs Mediating Religions' Influence on Buyers and Consumers Muhamad Nazlida Muhamad, Dick Mizerski (University of Western Australia) and Katherine Mizerski (Edith Cowen University) 06-Consumer Behaviour (B) Conceptual Models and Theories
Farmers Markets as Retail Spaces Murphy Andrew Murphy (Massey University, New Zealand) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management

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Reference Point Shift and Recommendation Apathy: The Interaction of Customisation and Recommendations on Consumer Choice Decisions Nagpal Anish Nagpal and Brent Coker (The University of Melbourne) 05-Consumer Behaviour (A) Studies and Fieldwork
An Empirical Study on How Green Product Lines Stack Up Nanere Marthin Nanere, Clare D'Souza (La Trobe University), Ali Quazi (University of Canberra) and Robert Rugimbana (Tshwane University of Technology, Pretoria, South Africa) 05-Consumer Behaviour (A) Studies and Fieldwork
Mediating Role of Brand Equity in the Marketing - Sales and Business Performance Relationship Nasution Hanny Nasution, Ken Grant and Felix Mavondo (Monash University) 02-Branding
Using the Negative Binomial Distribution to Investigate Sports Attendance Neale Larry Neale (Queensland University of Technology) and Dan Funk (Griffith University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Factors Influencing Attendance at Water Polo Events Neale Sarah French, Sharon Purchase (University of Western Australia) and Larry Neale (Queensland University of Technology) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Measuring Tourism Website Communication out of Central America Nel Deon Nel (Deakin University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
The Nature and Incidence of the Rejection of Private Labels Nenycz-Thiel Magda Nenycz-Thiel and Jenni Romaniuk (University of South Australia) 02-Branding
Service Experience: Affect Formation and Evaluation Ng Sandy Hoi Mun Ng and Tracey Dagger (University of Queensland) 15-Services Marketing
A Dyad Perspective of Buyer-Seller Relationships - the Case of Taiwan Agribusinesses Ng Eric Ng (University of Souther Queensland) 03-Business Relationships and Networks
Brand Personality Impressions and Brand Relationship Quality in Vietnam Nguyen Nguyen Dinh Tho (University of Econonics, HCM City and University of Technology), Nguyen Thi Mai Trang (Vietnam National University, HCM City) and Nguyen Dong Phong (University of Economics, HCM City) 02-Branding
Marketing Capital and Marketer Loyalty in Vietnam Nguyen Nguyen Dinh Tho (University of Econonics, HCM City and University of Technology), Nguyen Thi Mai Trang (Vietnam National University, HCM City) and Nguyen Dong Phong (University of Economics, HCM City) 18-Strategic Marketing & Market Orientation
Transcendental Marketing: A Conceptual Framework and Empirical Examples Nordin Fredrik Nordin (Linköping University) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat

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Individual Social Issue Experiences: An Exploration of the Future Orientation of Individuals, Perceived Consequences and Feeling O'Cass Deborah Griffin (Griffith University) and Aron O'Cass (The University of Newcastle) 16-Social, Not for Profit and Political Marketing
Examining the Relationships between Attributes of E-Service Delivery, Involvement, Trust and Behavioural Intentions in the Internet Environment O'Cass Aron O'Cass and Jamie Carlson (The University of Newcastle) 15-Services Marketing
International Market Entry Mode Strategy: A Region-within-country Perspective O'Cass Aron O'Cass and Liem Ngo (The University of Newcastle) 18-Strategic Marketing & Market Orientation
Explaining Brand Performance Differentials Between Firms via Innovation and Marketing O'Cass Liem Ngo and Aron O'Cass (The University of Newcastle) 18-Strategic Marketing & Market Orientation
Modelling Consumer Channel Choice for Information Search in a Holiday Purchase Context Oppewal Harmen Oppewal, Dewi Tojib (Monash University) and Panos Louvieris (University of Surrey) 08-Electronic Marketing
Audience Reactions to Motor Vehicle Advertisements: A Test of Compliance with Self-Regulatory Codes Ouschan Robyn Ouschan, Lynda Fielder and Robert Donovan (Curtin University of Technology) 16-Social, Not for Profit and Political Marketing

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Impact of Perceived Risk on Consumer Purchase Postponement Pandit Ameet P. Pandit , Ingo O. Karpen (The University of Melbourne) and Alexander Josiassen (Victoria University) 05-Consumer Behaviour (A) Studies and Fieldwork
Do All Private Label Brands Exhibit Excess Loyalty? Pare Vipul Pare and John Dawes (University of South Australia) 12-Marketing Metrics
Key B2B Sales Processes in Service vs. Non-Service Companies Parvinen Petri Parvinen, Jaakko Aspara, Sami Kajalo and Joel Hietanen (Helsinki School of Economics) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
E-Novation: An Offbeat View of Innovation, E-Marketing and a New Collaborative Information Platform Pattinson Hugh M. Pattinson (University of Technology, Sydney) and David R. Low (University of Western Sydney) 08-Electronic Marketing
"Overture, Curtains, Lights…": Engaging 'Millennial' Marketing Students Through Business Theatre. Pearce Glenn Pearce (University of Western Sydney) and Ian Braithwaite (Charles Sturt University) 11-Marketing Education
Affective Versus Cognitive Responses to Foreign Currency Prices Pettigrew Simone Pettigrew, Tim Daly, Julie Lee, Geoffrey Soutar (University of Western Australia) and Ken Manning (Colorado State University) 10-International and Cross Cultural Marketing
Encouraging Self-Regulation of Children's Food Consumption Pettigrew Simone Pettigrew and Melanie Pescud (University of Western Australia) 16-Social, Not for Profit and Political Marketing
Mothers' Attitudes to Food Promotion and its Effects on their Children's Diets Pettigrew Simone Pettigrew and Michele Roberts (University of Western Australia) 16-Social, Not for Profit and Political Marketing
Young Consumers' Motives for Using SMS and Perceptions Towards SMS Advertising Phau Ian Phau and Min Teah (Curtin University of Technology) 08-Electronic Marketing
"I Eat Milo to Make Me Run Faster": How the Use of Sport in Food Marketing May Influence the Food Beliefs of Young Australians Phillipson Lyn Phillipson and Sandra C. Jones (University of Wollongong) 05-Consumer Behaviour (A) Studies and Fieldwork
Shifting Focus from the Mainstream to the Offbeat: Anti-Consumption's Contribution to Sustainable Change in Water Consumption Phipps Marcus Phipps and Jan Brace-Govan (Monash University) 16-Social, Not for Profit and Political Marketing
Toy Stories - The Strategic Use of Narratives in the Branding of Traditional Toys Plagens Brett Plagens (Queensland University of Technology), Robert Rugimbana (Tshwane University of Technology) and Jon Silver (Queensland University of Technology) 02-Branding
Associations Between Congruence, Attributed Egoism and Corporate Social Responsibility Plewa Melissa Geue and Carolin Plewa (The University of Adelaide) 07-Corporate Responsibility, Ethics and Social Responsibility
A Holistic View on Quality Perception Triggers of Wine: "Quaffers vs Snobs" Plewa Roberta Veale and Carolin Plewa (The University of Adelaide) 05-Consumer Behaviour (A) Studies and Fieldwork
Social Value Measurement and Nonprofit Organizations: Preliminary Views of Nonprofit and Foundation Managers Polonsky Michael Jay Polonsky (Deakin University) and Stacy Landreth Grau (Texas Christian University) 16-Social, Not for Profit and Political Marketing
Transforming from Materials Provider to Project Marketer in the International Construction Industry Pontiskoski Erik Pöntiskoski, Joel Hietanen, Jaakko Rokka, Mika Westerlund and Petri Parvinen (Helsinki School of Economics) 18-Strategic Marketing & Market Orientation
The Role of the Gift Wrap Stall at Christmas Porublev Elizabeth Porublev, Chris Dubelaar and Jan Brace-Govan (Monash University) Stella Minahan (Deakin Universtiy) 05-Consumer Behaviour (A) Studies and Fieldwork
I'm Not Playing Anymore: Developing a Model of why Consumers Stop Playing Social Sport Powell Brendan Powell, Meredith Lawley (University of the Sunshine Coast) and Melissa Johnson-Morgan (University of Southern Queensland) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Employee Participation in Ethical Value Setting and the Corporate Brand Powell Shaun Powell, Mark Davies and Danielle Norton (Heriot Watt University) 02-Branding
Get off Our Roads Magoo: Are Elderly Drivers Entitled to Drive on Our Roads? Previte Ingrid Larkin (Queensland University of Technology), Josephine Previte (The University of Queensland) and Edwina Luck (Queensland University of Technology) 07-Corporate Responsibility, Ethics and Social Responsibility
Industrial Networks: Discourse and Context Purchase Sharon Purchase (University of Western Austalia), Nick Ellis (University of Leister), Sid Lowe (Kingston University) 03-Business Relationships and Networks
Industrial Networks: Discourse and Context Purchase Sharon Purchase (University of Western Austalia), Nick Ellis (University of Leister), Sid Lowe (Kingston University) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat

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A Structural Approach Towards Perceptions and Satisfaction of Revisit Intentions Quintal Vanessa Quintal and Ian Phau (Curtin University of Technology) 17-Sports, Arts, Heritage Marketing and Tourism Marketing

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An Assessment of the Validity and Dimensionality of E-S-Qual as a Measure of Internet Retail Service Quality ABSTRACTS only CD is OK Rafiq Mohammed Rafiq, (Loughborough University), Heather Fulford, (The Robert Gordon University), Xiaoming Lu and Fiona Ellis-Chadwick, (Loughborough University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Firm's International Business Capabilities and International Market Selection Process Rahman Syed H. Rahman and Md. Ridhwanul Haq (University of Western Sydney) 10-International and Cross Cultural Marketing
The Mediating Role of IOIS Integration on the Relationship Between Inter-Organisational Activity Integration and Supply Chain Effectiveness Rajaguru Rajesh Rajaguru and Margaret Matanda (Monash University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Co-Creating New Service Innovations: Exploring Elderly Care in Japan and Finland Rajala Arto Rajala (Helsinki School of Economics, Finland), Hannu Pirnes (Laurea University of Applied Sciences, Finland) and Hiroo Hagino (Tohoku Fukushi University, Japan) 15-Services Marketing
Factors Influencing Implementation of CRM Technology Among Small and Medium Sized Enterprises, Ramaseshan B. Ramaseshan and Chia Peng Kiat (Curtin University of Technology) 08-Electronic Marketing
Mediating Effect of Program Loyalty on the Relationships Between Value Perception and Relationship Investment on Customer Loyalty Ramaseshan B. Ramaseshan (Curtin University of Technology), Heiner Evanschitzky (University of Strathclyde, United Kingdom) and Megan Johnston (Marketing Analyst, Hismelt Corporation Perth). 03-Business Relationships and Networks
Key Drivers of Innovation Networks Rampersad Giselle Rampersad (University of Adelaide) 09-Entrepreneurship, Innovation, New Product Development
Pinpointing Suitable "Direct Service" Volunteers Randle Melanie Randle and Sara Dolnicar (University of Wollongong) 16-Social, Not for Profit and Political Marketing
Teaching an Introductory Marketing Course to a Multicultural Student Body: A Reflective View Razzaque Mohammed A Razzaque (The University of New South Wales) 11-Marketing Education
Social Networking: A Potential Tool for Effective Marketing Razzaque Mohammed A Razzaque (The University of New South Wales) 08-Electronic Marketing
Getting it Right - Is it Ethical, Environmental, Green and Sustainable Consumption? Rex Judy Rex (Swinburne University) 06-Consumer Behaviour (B) Conceptual Models and Theories
Closing the Gap Between Pro-environmental Attitudes and Behaviour in Australia Riethmuller Sam H. Riethmuller and Gary J. Buttriss (Australian National University) 06-Consumer Behaviour (B) Conceptual Models and Theories
Influence of Perceived Risk on the Food Consumption Behaviours of Children and Mothers Roberts Michele Roberts and Simone Pettigrew (Universtiy of Western Australia) 05-Consumer Behaviour (A) Studies and Fieldwork
Exploring Self-Service Technology Powerlessness Robertson Nichola L Robertson and Robin N Shaw (Deakin University) 15-Services Marketing
A Formative Approach to Customer Value in the Indonesian Higher Education Sector Roostika Ratna Roostika and Siva Muthaly (Swinburne University of Technology) 11-Marketing Education
Negative Influences Upon Brand Evaluations: The Litter Effect Roper Stuart Roper (Manchester Business School), Cathy Parker (Manchester Metropolitan University) and Michael Boznjak (Free University of Bolzanoand) 02-Branding
Are Our Top Journals Becoming More International? Rosenstreich Daniela Rosenstreich (Charles Sturt University) and Ben Wooliscroft (University of Otago) 11-Marketing Education
A Model of Delegated Bargaining Roth Stefan Roth, Thomas Robbert and David F.S. Zitzlsperger (University of Kaiserslautern) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
The Employee as Volunteer: Making sense of Corporate Volunteer Programs Runte Mary Runte and Debra Basil (University of Lethbridge) 07-Corporate Responsibility, Ethics and Social Responsibility
Community Engagement as a Teaching and Learning Tool Ryan Maria M. Ryan and Gary Marchioro (Notre Dame University) 11-Marketing Education

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Advertising in Mobile Games: A Conceptualization of Mobile In-Game Advertising Salo Jari Salo and Kimmo Alajoutsijavi (University of Oulu) 08-Electronic Marketing
Provider Service Logic: The Generation and Application of Beneficiary-Centric Knowledge Salunke Sandeep Salunke, Jay Weerawardena and Janet McColl-Kennedy (The University of Queensland) 15-Services Marketing
Differences in Item Responses: A Gendered Approach Salzberger Fiona Newton (Monash University), Thomas Salzberger (University of Economics and Finance, Vienna) and Mike Ewing (Monash University) 13-Marketing Research and Research Methodologies
A Difference in the Unit of Measurement - A Hidden Threat to the Comparability of Measures Derived from Rating Scales Salzberger Thomas Salzaberger and Monika Koller (University of Economics and Business, Vienna) 13-Marketing Research and Research Methodologies
Internationally Competitive Firms in Small Island Developing States: Why do They Succeed? Scott Nick Scott, Sara Denize and Terry Sloan (University of Wester Sydney) 10-International and Cross Cultural Marketing
Are Respondents Using our Scale as we Expect? Scott Jane Scott, Jennifer Harris (University of New South Wales) and Thomas Salzberger (University of Economics and Business, Vienna) 13-Marketing Research and Research Methodologies
Organisational Trustworthiness: A Conceptual Framework and Scale Development Sekhon Husni Kharouf and Harjit Sekhon (Coventry University, UK) 15-Services Marketing
What Motivates WA Public to Give Money to Not for Profit Organisations Shanka Ivana Oroz, Tekle Shanka and Brian Handley (Curtin University of Technology) 16-Social, Not for Profit and Political Marketing
Important Attributes of Corporate Social Responsibility - an Exploratory Assessment from Oman Shanka Tekle Shanka, Flora Minnee and Ruth Taylor (Curtin University of Technology) 07-Corporate Responsibility, Ethics and Social Responsibility
Modeling the Moderating Effect of Customer Attractiveness and Relationship Commitment on Supplier's Perceptions of Relationship Value Realisation Sharma Neeru Sharma (University of Western Sydney) 03-Business Relationships and Networks
Grounded Benchmarks for Item Level Service Quality Metrics Sharp Michael Vogelpoel and Anne Sharp (University of South Australia) 15-Services Marketing
Assessing the Public’s Real Knowledge of Global Warming Sharp Anne Sharp and Stine Hoj (University of South Australia) 16-Social, Not for Profit and Political Marketing
Information Source Usage and Enthusiasm in Opera: A Comparative Study Shaw Bronwyn Higgs (Victoria University) and Robin N Shaw (Deakin University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Method Variation in Calculating Perceived Change Simintiras A Simintiras (Swansea University) and N Reynolds (University of Bradford) 13-Marketing Research and Research Methodologies
The Impact of Family Communication Profiles on Childhood Overweight and Obesity in Australia Simpson Megan Simpson (Griffith University) Robert Rugimbana (Tshwane University of Technology) Terence Gatfield (Griffith University) 05-Consumer Behaviour (A) Studies and Fieldwork
Roll Up, Roll Up! The Effect of Social Crowding on Consumer Enjoyment of Special Event Entertainment Sit Jason Sit and Melissa Johnson Morgan (University of Southern Queensland) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Impressions Management and Judgments Using Clothing Styles Small Felicity Small (Charles Sturt University) 05-Consumer Behaviour (A) Studies and Fieldwork
The Last of Marketing Gurus Smithee Allan Smithee, Tommy Lee 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
What Type of Value Drives Intentions to Visit WA Coastal Destinations? Soutar Geoffrey N. Soutar, Julie A. Lee and Nicolle Jenkins (University of Western Australia) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Google Citations and the Australian Government's A Journal List Soutar Geoffrey N. Soutar and Jamie Murphy (University of Western Australia) 11-Marketing Education
Why Happy Shoppers Don't Stop and Think Spanjaard Daniela Spanjaard (University of Western Sydney) Lynee Freeman (University of Technology, Sydney) and Louise Young (University of Western Sydney) 05-Consumer Behaviour (A) Studies and Fieldwork
Affordable Housing: Exploratory Findings From the State of Queensland Spence Mark Spence and Sudhir Kale (Bond University) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
Indentifying Needs of Agritourists for Sustainable Tourism Development Srikatanyoo Natthawut Srikatanyoo and Kom Campiranon (Dhurakij Pundit University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Cross-Cultural Issues in Domestic Ethnic Marketing: An Approach to Address a Research Gap Stanton John Stanton (University of Western Sydney) and Guilherme Pires (University of Newcastle) 10-International and Cross Cultural Marketing
Blog Marketing and Online Referrals Steel Marion Steel, Angela Dobele (RMIT University) and Tara Evans (Endeavour) 08-Electronic Marketing
Socially Unacceptable Products and Corporate Social Responsibility: A Question of Legitimacy? Stuart Helen Stuart (Australian Catholic University) 07-Corporate Responsibility, Ethics and Social Responsibility
Corporate Identity and Corporate Brand Alignment: The Strategic Positioning of British Airways in the 20th Century Stuart John M.T. Balmer (Brunel University), Helen Stuart (Australian Catholic University) and Stephen A. Greyser (Harvard University) 02-Branding
Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context Sweeney Jill Sweeney, Geoffrey N. Soutar and Tim Mazzarol (University of Western Australia) 01-Advertising/Marketing Communication Issues
Relevance of Corporate Branding in the FMCG Sector Swoboda Bernhard Swoboda, Markus Meierer, Bettina Berg (University of Trier) and Hanna Schramm-Klein (Saarland University) 02-Branding
COMEnSTUDY@MY.UNI.EDU: University Recommendation Modes Syed Ahmad Sharifah Fatimah Syed Ahmad, Jamie Murphy (University of Western Australia), Yong Zulina Zubairi (University of Malaya, Malaysia) and David Horrigan (Glion Institute of Higher Education, Switzerland) 15-Services Marketing
Image of Business Schools: a Malaysian Perspective Syed Alwi Sharifah Faridah Syed Alwi (University of Malaya, Malaysia) and Philip Kitchen (Hull University, United Kingdom) 02-Branding

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Corporate Social Responsibility: A Resource-Based View of the Firm Taghian Mehdi Taghian (Deakin University) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
Category Attractiveness for Organic Private Label SKUs Tan LayPeng Tan and Jack Cadeaux (University of New South Wales) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
Drivers of Green Power Electricity Purchase Tang Yiming Tang (Macquarie Graduate School of Management) and Milind Medhekar (Toshiba International Corporation Pty Ltd, Sydney) 10-International and Cross Cultural Marketing
Buy One and Stop Me Tarego Al Tarego, Sue Denim 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
The Influence of Personality Factors on Attitudes Towards Counterfeiting of Luxury Brands and Purchase Intention Teah Min Teah and Ian Phau (Curtin University of Technology) 02-Branding
Attitudes towards Counterfeits of Luxury Brands: The Singapore Story Teah Min Teah and Ian Phau (Curtin University of Technology) 05-Consumer Behaviour (A) Studies and Fieldwork
The Antecedents of Intention to Stay in Business-to-Business (B2B) Financial Service Relationships Terblanche Edwin Theron, Christo Boshoff and Nic S. Terblanche (University of Stellenbosch) 03-Business Relationships and Networks
The Effectiveness of Fear Appeal HIV/AIDS Communication on Behavioural Intent Terblanche Marlize Terblanche-Smit, Nic. S Terblanche and Martin Kidd (Stellenbosch University) 16-Social, Not for Profit and Political Marketing
Compliance and the Failure of a Green Franchise Expansion: A Case Study Thompson Megan Thompson (University of Western Sydney) 10-International and Cross Cultural Marketing
Organisational Data Management and Consumer Privacy Intrusion Thompson Frauke Mattison Thompson (University of Nottingham) and Heidi Winklhofer (Nottingham University Business School) 07-Corporate Responsibility, Ethics and Social Responsibility
Franchising: A Pull Strategy to International Expansion Thompson Megan Thompson (University of Western Sydney) 10-International and Cross Cultural Marketing
Social Engineering & Marketing Communications Thompson Ann-Marie Thompson, Andrew Parsons (Auckland University of Technology) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
The Nuisance of Nuance in the Use of the E-Word: What Exactly is Engagement Thompson Beverley June Thompson 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Determinants of Mobile Entertainment Use: A Conceptual Model Tojib Dewi Rooslani Tojib and Yelena Tsarenko (Monash University) 15-Services Marketing
Impact of E-Marketing on Private Companies in Bosnia and Herzegovina Tomic Drazena Tomic, Brano Markic, Slavo Kukic, Ivan Pavlovic (University of Mostar) and Emir Veledar (Emory University) 08-Electronic Marketing
Pack-size Segmentation - An Examination at the Individual Level Using a Person-situation Variable Trinh Giang Trinh, John Dawes and Larry Lockshin (University of South Australia) 05-Consumer Behaviour (A) Studies and Fieldwork
Frequent (Flier) Frustration: Analysis of Nonverbal Cues, Emotion and Disloyal Customer Behaviour in Negative Electronic Word-of-Mouth Communication Tuzovic Sven Tuzovic (Pacific Lutheran University, USA) and Glynn Mangold (Murray State University) 15-Services Marketing

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Corporate Social Responsibility as an Advertising Appeal Uncles Teresa Tan and Mark D. Uncles (University of New South Wales) 07-Corporate Responsibility, Ethics and Social Responsibility

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Do Switching Barriers Influence Service Recovery Evaluation: The Case of the Chilean Retail Banking Industry Valenzuela Fredy Valenzuela and Jennifer Rindfleish (University of New England) 15-Services Marketing
Primacy and Recency Effects for the Recall of Brands Across Three Product Categories Vieceli Julian M. Vieceli and Robin N. Shaw (Deakin University) 02-Branding
Assessing Indicant Directionality of a Media Consumption Construct Using Confirmatory Tetrad Analysis Vocino Bradley Wilson (RMIT University) Andrea Vocino, Jason Stella and Stewart Adam (Deakin University) 13-Marketing Research and Research Methodologies
Designing Targeted Support to High Growth Entrepreneurial Small Businesses Voges K. Asoka Gunaratne (Unitec Business School, New Zealand) 09-Entrepreneurship, Innovation, New Product Development
The Effect of the Category of Sport Team on the Role of Nostalgia in an Individual Supporter's Psychological Connection to That Sport Team Volkov Michael Volkov (Deakin University), Jane Summers and Melissa Johnson Morgan (University of Southern Queensland) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Students' Perception of an Online Marketing Subject: A Qualitative Approach Volkov Michael Volkov, Allison C. Ringer, Kerrie Bridson and Andrea Vocino (Deakin University) 11-Marketing Education
Experiential Satisfaction with a Wholly Online Marketing Unit Volkov Allison C. Ringer, Andrea Vocino, Michael Volkov and Kerrie Bridson (Deakin University) 11-Marketing Education
Developing a Dynamic International Branding Capability Voola Ben Karpin, Ranjit Voola (University of Sydney) and Ewan Firth (Synovate) 10-International and Cross Cultural Marketing

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Brand Awareness of New Technology in the Introduction Stage: A Study of the Blu-Ray Vs HD-DVD Formats Waller David S. Waller, Paul Z. Wang (University of Technology, Sydney), Harmen Oppewal (Monash University) and Mark Morrison (Charles Sturt University) 09-Entrepreneurship, Innovation, New Product Development
The Relationship Between Visionary and Emotional Responses to Print Advertising Walters Gabrielle Walters (Monash University) Beverly Sparks and Carmel Herington (Griffith University) 01-Advertising/Marketing Communication Issues
Selling Sickness" A Macro Research Agenda for the Marketing of Pharmaceuticals Ward Steve Ward (Murdoch Univeristy) and Tony Pecotic (University of Western Australia) 19-Special Track: Macro-marketing (Chair Professor Roger Layton)
Selling Sickness" A Macro Research Agenda for the Marketing of Pharmaceuticals Ward Steve Ward (Murdoch Univeristy) and Tony Pecotich (University of Western Australia) 19-Macro Marketing
Real Beauty: But at What Cost to Marketing? Body Image and Source Credibility Effects of Realistic Models in Singapore Ward Bill Chitty, Steven Ward, Jeff Siaw and Aloysius Lee (Murdoch University) 01-Advertising/Marketing Communication Issues
Working While Studying: Impact on Marketing Students' Experience of Group Work Ward Steven Ward and Simone Volet (Murdoch University) 11-Marketing Education
Predicting Referral and Retention Behaviour Using a Dependable Customer Indicator Ward Sylvia Ward and Tony Ward (CQ University) 05-Consumer Behaviour (A) Studies and Fieldwork
Implicit Consumer Animosity: Pitfalls and Possibilities Ward Kelli Hewison, Steven Ward, Paul Bain and Nagaire Donaghue (Murdoch University) 13-Marketing Research and Research Methodologies
An Exploration of the Effect of Corporate Structure on Service Quality in Child Care Weaven Scott Weaven and Debra Grace (Griffith University) 15-Services Marketing
Hedonic Consumption and Consumer Value in Travel Webster Vanessa Rennie and Cynthia Webster (Macquarie University) 05-Consumer Behaviour (A) Studies and Fieldwork
Factors Related to Generation Y's Perception of Value and Purchase Intention for Online Music Westberg Sebastian Caruso and Kate Westberg (RMIT University) 08-Electronic Marketing
Self' and Virtual Worlds Wetsch Susan Barnes, Neil Hair (Rochester Institute of Technology), Lyle Wetsch (Memorial University of Newfoundland) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
Key Success Factors in the Implementation of an Automated Dispensing System in Community Pharma White Lesley White (The Unversity of Sydney) 09-Entrepreneurship, Innovation, New Product Development
Global Brand Image Strategies in the Creative Industries - Developing a Scale for Measurement From the Consumer Perspective Whitelock Jeryl Whitelock and Fernando Fastoso (Bradford University School of Management) 02-Branding
Conceptualising the Employment Value Proposition: The Role of the Extended Marketing Mix Wickham Mark Wickham, Wayen O'Donohue and Dallas Hanson (University of Tasmania) 18-Strategic Marketing & Market Orientation
The Relationship of Recency/Frequency of Usage and Brand Awareness Measures Wight Samuel Wight and Jenni Romaniuk (Ehrenberg-Bass Institute) 02-Branding
Customer Husbandry: The Rearing, Growing and Fleecing of Customers Wilkinson Ian Wilkinson, Penny Frow, Adrian Payne (University of New South Wales), Louise Young (University of Western Sydney) 20-Conference Theme Track: Shifting focus from Mainstream to Offbeat
The Role of Social Norms and Self-Efficacy in Motivation to Exercise. Williams John Williams, Rob Lawson and Sarah Forbes (University of Otago) 16-Social, Not for Profit and Political Marketing
Do Australian Shoppers' Consider Ethical Consumption When Choosing a Grocery Store? Williams Jasmine Williams (Charles Sturt University) 07-Corporate Responsibility, Ethics and Social Responsibility
For Love of Country: Consolidating Ethnocentrism, Patriotism, and Consumer Openness Measures in Thailand Winit Warat Winit, Gary Gregory and Rita Di Mascio (The University of New South Wales) 10-International and Cross Cultural Marketing
Virally Inspired: Gen Y Perceptions of Viral Stealth Marketing Winzar Hume Winzar, Celeste Swanepoel and Ashley Lye (Griffith University) 08-Electronic Marketing
Competing for Attention: Using Stakeholder Engagement to Shift the Focus from the Beijing Olympics to Minority Pressure Groups Wolf Katharina Wolf (Curtin University of Technology) 16-Social, Not for Profit and Political Marketing
Blogging 101: The Effectiveness of a Reflective Online Journal as Part of a Final Year Placement Unit Wolf Katharina Wolf (Curtin University of Technology) 11-Marketing Education
The Impact of Organic Certification Information on Consumer's Perceptions of Organic Products Wong David Wong, Claire Loh and Vanessa Quintal (Curtin University of Technology) 06-Consumer Behaviour (B) Conceptual Models and Theories
Understanding Barriers to Attendance and Non-Attendance at Arts and Cultural Institutions: A Conceptual Framework Wong Pandora Kay, Emma Wong (Victoria University) and Michael Polonsky (Deakin University) 17-Sports, Arts, Heritage Marketing and Tourism Marketing
Interfirm Relationship and Learning: Effects on the Marketing Capabilities of Transition Economy Suppliers Wong Ada Hiu Kan Wong, Paul D. Ellis and Wing Lam (The Hong Kong Polytechnic University) 03-Business Relationships and Networks
Customer Voluntary Performance: Does “Presence of Others” Really Matter? Woo Ka-shing Woo (The Open University of Hong Kong) and Jun XI (JC Decaux) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management
A grounded theoretical analysis of Australian retail franchised co-branding Wright Owen Wright (Griffith University) 14-Retailing, Pricing, Distribution Channels, Supply Chain Management, Personal Selling and Sales Management

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A Taxonomy of Firms Sustainable Development Xu Cathy Ying Xu and Pamela D. Morrison (University of New South Wales) 07-Corporate Responsibility, Ethics and Social Responsibility

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Determinants of Brand Extension Success: A Case of E-Brand Extensions in Taiwan Yang Song Yang and Wan Li Yen (University of South Australia) 02-Branding
Culture Influence on Information Diffusion in Online Communities: A Conceptual Model Yang Lin Yang (University of Otago, New Zealand), Kim-Shyan Fam ( Victoria University of Wellington, New Zealand) and Phil Harris (University of Otago, New Zealand) 06-Consumer Behaviour (B) Conceptual Models and Theories
MARKOR: An Application in the Indonesian Higher Education Context Yeni Yulia Yeni (Economic Faculty of Andalas University, Indonesia) and Carmel Herington (Griffith University) 18-Strategic Marketing & Market Orientation
The Korean Wave: A Marketing and Innovation Diffusion View Yoo James Y. Yoo and John Stanton (University of Western Sydney) 10-International and Cross Cultural Marketing
The Nature and Role of Social Relationships in Social Responsibility Young Louise Young, Melissa Donald (University of Western Sydney), Lynne Freeman (University of Technology, Sydney) and Suzanne Benn (Macquarie University) 07-Corporate Responsibility, Ethics and Social Responsibility
Achieving Service and Sales Goals Through Motivational Ambidexterity Yu Ting Yu, Paul Patterson (University of New South Wales) and Ko de Ruyter (Maastricht University) 15-Services Marketing
The Effect of Brand Avatar Functions on the Consumer-Brand Relationship Process Yule Simon Yule and Jamye Foster (University of Canterbury) 05-Consumer Behaviour (A) Studies and Fieldwork

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Measuring Alliance Success: The Role of Strategic Fit Zaman Manir Zaman and Feliz Mavondo (Monash University) 18-Strategic Marketing & Market Orientation
Country of Origin Effects on Job Choice Decisions Zaveri Moulik M. Zaveri, Rajendra Mulye and Christopher White (RMIT University) 10-International and Cross Cultural Marketing
Realising Intangible Business Relationship Value for the Seller - the Role of the Salesperson Zhang Annie Zhang, Roger Baxter and Mark Glynn (AUT University) 03-Business Relationships and Networks
Consumer Power Types in an Australia Online Brand Community Zhang Olivia Zhang, Gayle Kerr and Judy Drennan (Queensland University of Technology) 08-Electronic Marketing
Identifying Customers Likely to Churn Zorn Steffen Zorn, Wade Jarvis (University of Western Australia) and Steve Bellman (Murdoch University) 05-Consumer Behaviour (A) Studies and Fieldwork